Dia & Co is a leading plus-size fashion platform founded in 2015 by Nadia Boujarwah. The company was created to address the lack of fashionable, accessible clothing options for women sizes 10–32. Dia & Co combines personalized styling, ecommerce, and subscription-based shopping experiences tailored specifically to the plus-size market.

A dropship partnership between The Folklore and Dia & Co is strategically valuable because it connects independent and emerging brands directly to a highly targeted plus-size customer base that is historically underserved by mainstream retail.

This partnership allows emerging and independent brands to scale their retail presence while maintaining control of inventory and fulfillment.

Why Join?

Access to a Large, High-Intent Plus-Size Audience
Nearly 70% of U.S. women wear a size 14 or above, yet plus-size fashion remains underrepresented in retail assortments. Dia & Co was built specifically to serve this consumer.

Simplified Marketplace Setup
The Folklore connects your brand to Dia and Co marketplace through Mirakl technology.

Operational Support
The Folklore manages troubleshooting, retailer communication, reporting, and promotional opportunities.

Brand Requirements

To launch on Dia and Co through The Folklore, brands must:

• Sign our marketplace agreement - Legally agrees for The Folklore to be merchant of record and collect payment on your behalf
• Can offer free to low cost shipping & covers cost of shipping label
• Launch minimum of 9 SKUs, 10 units per SKU ready to ship
• Inventory ready to ship - NO made to order products
• Ships products from their facility to customers within the U.S.
• Can fulfill within 2 business days
• Can commit to selling for at least 3 months or more
• A paying member of our premium invite only subscription plan
• Covers cost of return back to The Folklore on monthly basis
• Ships to U.S. customers from U.S. with shipping speed of 5 days or less
• Covers cost of return label

Shipping & Returns

Delivery

• Orders must be accepted/acknowledged within one (1) business day of receipt of order.
• If you cannot fulfill the entire quantity of an Order, you shall cancel that aspect of the Order, fulfill all other Products in the Order (if applicable) and promptly notify us of such cancellation.

Returns

• Returns accepted up to 60 days from the ship date 
• Eligible Items: Most clothing and accessories can be returned if:
  • Unworn
  • Unwashed
  • With original tags attached
  • Defective items
• Non-Returnable Items: 
  • Most clothing and accessories can’t be returned if:
    • Final sale items
    • Intimates (e.g., underwear)
      Beauty or personal care items (due to hygiene concerns)
• Deductions applied to future payouts, will be charged via card on file for subscriptions in 5 days if you don’t have an upcoming payout to deduct from.

• Must provide a U.S. return address

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Commission Structure

Fee Breakdown:

Average Price Point on Dia and Co

Typical Dia & Co Category Price Points