The Marketplace Connect feature within The Folklore platform allows brands to explore new sales channels and request to connect with marketplace partners in just a few clicks. This feature is designed to simplify the process of identifying new opportunities, understanding marketplace requirements, and submitting requests to sell.
Overview of Marketplace Connect
Brands can log into The Folklore platform to explore a curated selection of global marketplace partners. Each partner profile contains essential information to help brands determine if the platform aligns with their sales goals. Once a brand finds a suitable partner, they can easily submit a connection request directly through the platform.
Key Steps to Discover and Connect with a Marketplace
Accessing Marketplace Connect
Log in to The Folklore platform
Click on Sales Channels in the navigation menu
Select Marketplace Connect
Viewing Marketplace Partner Profiles
Click a marketplace partner’s profile to view key details, including:
Logo and name
Customer type (D2C or B2B)
Registered country
Product divisions and departments
Selling fees
Shipping speed and delivery countries
Ship-from country
Website link and traffic
Company description
Accepted currencies
Maximum fulfillment and shipping times
Seller terms and conditions
Key documents and media requirements
Shipping and return policies
Sending a Connection Request
Brands can request to connect with a marketplace by:
Clicking the Connect button on the Marketplace Connect page
OR clicking into a marketplace profile and selecting Connect
Review and Next Steps
If marketplace approval is not required, your brand is approved automatically.
If preliminarily approved, you will receive an email confirming the next step for submission to the partner for final approval.
If not approved, you will receive an email explaining why.
Approval Outcomes
No Approval Required
Your brand is automatically approved by The Folklore.
The marketplace will appear in your Connected tab.
You will then have the option to activate products on that platform.
Partner Review Required
Your request is submitted to the marketplace partner for review.
If approved: The marketplace will move to your Connected tab, and you can activate products.
If denied: You’ll receive an email with the reasoning provided.
Benefits of Using Marketplace Connect
Discover new global sales channels tailored to your product type and target customer
Understand partner requirements upfront, including logistics and media needs
Easily request access with a streamlined submission process
Expand your reach with support from The Folklore’s Marketplace Team
Marketplace Connect simplifies how you evaluate and connect with new marketplaces, helping you grow your brand’s presence globally with less friction.