Faire Sales Channel Overview

This document provides an overview of how The Folklore enables brands to publish and sell products on Faire through our multi-marketplace selling technology. It mirrors the streamlined experience brands have when publishing to other marketplaces through The Folklore.

1. Process Overview

1. Brand Uploads Products to The Folklore
   • Brand clicks to “Connect” with Faire on Marketplace Connect
   • Brands create product listings in The Folklore system.
   • They complete required Faire listing details.
   • They select “Activate on Faire” to mark products for potential publishing.
     
      
2. Data Sync to The Folklore’s Shopify
   • Products flagged for Faire are synced to The Folklore’s Shopify catalog.
   • Product data and images are cleaned and validated for Faire requirements.
     
      
3. Faire Integration Management
   • The Folklore team reviews and manually publishes selected products through the Faire sales channel integration in Shopify.
     
      
4. Order Flow
   • Retailers place wholesale orders via Faire.
   • Orders route into The Folklore’s Shopify.
   • Brands are notified through The Folklore portal.
   • Brands ship directly to U.S.-based retailers (shipping labels generated via The Folklore).
     
      
5. Payouts
   • Faire pays The Folklore one business day after the complete order ships but it may take 3-5 business days to clear The Folklore’s account.
   • Brands get paid the Monday after the Faire payment clears The Folklore account
   • The Folklore deducts its 6% transaction fee and transfers the remaining funds to the brand.
6. Returns
   • Faire covers the cost of returns and receives all returns to their warehouse to resell on their own and refunds the retailers directly, it does not impact the payout of a brand as they are not charged for returned orders.

2. Required Product Information for Faire

To ensure successful publishing on Faire, brands must provide:

• Product Title & Description: Clear and accurate product details, including materials and care instructions.
• Variants: Sizes, colors, or other variations grouped under one product listing. Each variant must have unique inventory levels.
• Pricing: Wholesale pricing compliant with Faire’s wholesale requirements. Wholesale pricing is typically not more than 40% of the retail price you sell the product for.
• Product Minimums: Minimum order quantities can only be set per product (not at the total order level).
• Inventory: Must reflect real-time stock availability. All items must be immediate ship (no made-to-order).
• Images: High-quality images with white/neutral background, multiple angles, lifestyle/editorial shots optional.
• Shipping Rate per Product: Each product will have an associated shipping rate, determined by weight. Retailers will see shipping totals calculated based on the number of units ordered × shipping rate of each product.

3. Faire Fees & Commissions

• Order Shipping Fees: Varies depending on the region you’re shipping from. Retailers pay for shipping based on our flat rate weight based shipping fees, we suggest brands add $10 to their wholesale price in case the shipping fees charged end up being a bit higher than what the retailer paid.
• Faire order commission: 15%
• Faire First order fee: $10 flat rate fee charged the first time a retailer places an order. If the retailer orders from multiple brands from The Folklore, the brands in the order will split this evenly.
• Faire Payment Processing Fees: 3.5% + $0.30 
• The Folklore order commission: 6%

Payout Calculation

Payout amount = (order subtotal) - (order shipping fee) - (faire commission) - (faire first order fee) - (faire payment processing fee) - (the folklore commission) 

• Order subtotal: (cumulative wholesale cost of the items in your order, minus any brand-funded promotions)
• Shipping fee: The cost of creating a shipping label through The Folklore’s portal
• Faire commission: Order subtotal x commission rate for given order type
• Faire first order fee: Up to $10 if first time receiving order from retailer
• Faire payment processing fee: Item subtotal x payment processing fee
• The Folklore commission: Order subtotal x commission rate for given order type

4. Order Minimums & Wholesale Structure

• Brands can only set order minimums at the product level.
• This means retailers may place small wholesale orders (e.g., just one product meeting its MOQ).
• Brands should prepare for smaller order volumes, especially when first onboarding.

5. Fulfillment & Shipping

• Order acceptance: You have 4 business days to email us to decline the fulfillment of an order, if a label isn’t created by then or we do not hear from you, we will assume you will not be fulfilling the order and will cancel on your behalf.
• Shipping Restrictions: Brands may ship from Africa, LATAM, or the U.S., but only to U.S. retailers.
• Shipping Labels: Must be generated through The Folklore system.
• Who Pays for Shipping: The Folklore attaches a weight-based shipping rate to each product so that shipping charges scale by product and quantity ordered. Retailers pay for shipping based on our flat rate weight based shipping fees, we suggest brands add $10 to their wholesale price in case the shipping fees charged end up being a bit higher than what the retailer paid. Then the brand would be required for covering any additional fees.
• Duties: Retailers will be responsible for paying duties when it arrives. All shipments are sent Delivery Duty unpaid so pricing should not include duties.
• Fulfillment Standard: Orders must be shipped within 3 business days. Eco-conscious packaging is encouraged.

Faire Retail Customers Flat Rate Fee They Are Paying 

6. Additional Information

In addition to the above policies and operating system, we also must adhere to all Faire’s seller policies. To learn more visit the below pages:

Faire Help Center – link

Fulfilling & shipping – link

Faire Payouts & Taxes – link