We’re excited to support your brand’s integration with ShopMy through our partnership with The Folklore. This guide outlines how the platform works, key advantages, and what you can expect as your brand becomes enabled for creator-led traffic and sales.
Getting Started: Connect the ShopMy Channel
One of the first steps to activating this opportunity is connecting to the ShopMy sales channel on The Folklore platform:
Selling → Sales Channels → Opportunities → ShopMy
Once connected and you activate your products to the ShopMy sales channel, your brand’s products will be eligible for creators to begin linking your products within their content.
To activate your products to ShopMy sales channel in bulk on The Folklore platform:
Products → Check Box for Products To Activate → Bulk Actions Button → Set As Active → Select ShopMy Box → Activate Button
What is ShopMy?
ShopMy is a creator commerce platform that connects brands with a curated network of influential creators, stylists, editors, and tastemakers who recommend products through affiliate links.
The platform provides brands with access to a trusted network of creators who drive product discovery and measurable sales through authentic recommendations.
Creators use ShopMy to build curated product selections and share shoppable links across channels such as social media, newsletters, editorial content, and personal storefronts.
When a customer purchases through a creator’s link, the brand generates a sale and the creator earns a commission.
How The Folklore Works with ShopMy
The Folklore participates in the ShopMy ecosystem as a Commissionable Partner.
This means that brands on The Folklore consumer storefront can be discovered and promoted by creators within the ShopMy network without needing a separate platform integration.
ShopMy creators are able to:
- Discover brands and products from The Folklore platform
- Generate affiliate links for products
- Share those products with their audiences through curated recommendations
When a creator’s audience purchases through their link, the sale is completed through The Folklore storefront.
Advantages of Being Integrated on ShopMy via The Folklore
When your brand is integrated:
- Creators automatically gain the ability to drive traffic and sales to your The Folklore consumer storefront using ShopMy links featured in their content — no additional steps are required from your brand to activate this feature.
- Creators can tag your products in ShopMy-enabled content and link directly to your The Folklore consumer storefront.
- If your products are activated on your The Folklore consumer storefront, they can be linked on ShopMy by a creator.
- Creators pull product imagery directly from your The Folklore consumer storefront, selecting from the images/products you’ve uploaded, and can choose which image will appear within their ShopMy post.
Please see the link here that demonstrates how creators generate commissionable links on ShopMy:
https://www.loom.com/share/fe957949588d437dadcd2601acfa8983
Please Note
- Creators are not required to tag your products in their content.
- ShopMy does not automatically tag your products when a creator publishes content.
Fees for Sales Driven by ShopMy Creators
For orders generated as a direct result of an influencer or creator driving a sale through ShopMy to your brand’s The Folklore consumer storefront, the following selling fees apply:
Total Selling Fees: 17%
-
ShopMy Creator Fee: 10%
Paid to the creator by ShopMy via automated payout for the sale they helped drive. -
ShopMy Transaction Fee: 2%
Covers ShopMy’s transaction processing and payment handling related to creator-driven sales. -
The Folklore Fee: 5%
Covers The Folklore’s platform support, storefront hosting, operational management, and partnership administration for the ShopMy channel.
How Fees Are Applied
- Fees apply only to orders that are attributed to a ShopMy creator link.
- The total 17% is deducted from the order value before payout to the brand.
- Standard fulfillment timelines and payment processing remain the same as other consumer storefront orders unless otherwise stated.
Enabling ShopMy now will make it easier for creators to begin promoting your products as you continue preparing for upcoming launches.
If you have any questions about connecting your ShopMy channel, please don’t hesitate to reach out to us at brands@thefolklore.com.