Product images play a critical role in enhancing your listings on The Folklore platform. High-quality visuals not only increase appeal but also improve the chances of being prominently featured and driving sales. This guide outlines the required standards, recommended practices, image specifications, and prohibited image qualities.
Responsibility and Activation Requirements
- Brand Responsibility: Brands are responsible for photographing and uploading their own product images.
- Activation Requirement: All products must include an image to be activated and visible on The Folklore Shop.
- Gold Standard Priority: Following the Gold Standard Image Guide significantly enhances the likelihood of receiving sales and being prominently featured.
Gold Standard Images
Products that meet these guidelines receive:
- Higher Placement: Displayed at the top of pages and prioritized in shopping sections
- Marketing Preference: Featured more often in website promotions, social media, and email campaigns
Featured Lead Product Image:
- Professionally photographed in a studio
- Product displayed on a white backdrop
- Fashion Products: Shot on a ghost mannequin
- Non-Fashion Products: Shot on a surface with no visible background
Additional Images:
- Professionally photographed on a solid neutral or white background
- High-quality campaign or lookbook images encouraged
Specific Requirements:
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Fashion Products:
- Shot on a model in a studio setting
- Images showcasing:
- Front, back, both sides, and close-up details
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Non-Fashion Products:
- Multiple angles showing product appeal and details
Image Specifications
To ensure quality and consistency:
- Aspect Ratio: 2:3 (vertical orientation)
- Resolution: Between 240 x 360 pixels (minimum) and 1300 x 2000 pixels (maximum)
Images that do not meet these specifications may fail to display properly or risk being deprioritized in search results.
Banned Images
Products with any of the following image qualities will be hidden from the Shop:
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Quality Issues:
- Blurry, pixelated, or low-resolution images
- Overexposed or dark images that obscure product details
-
Backgrounds and Props:
- Dark or distracting backgrounds
- Products photographed on hangers, furniture, counters, or décor
-
Inappropriate Content:
- Sexually explicit images showing intimate body parts (e.g., bare nipples)
- Images promoting violence, harm, harassment, or hate speech
-
Misleading or Prohibited Formats:
- Sketches or digital/AI renderings of products
- Images with text overlays
- Images that do not match the product description
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Specific Restrictions:
- Runway images (permitted only as additional visuals, not as the lead image)
Important: Products with banned images will be hidden, and brands will receive a warning. Repeat violations may result in suspension of the brand’s ability to activate products on the consumer platform.
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Benefits of Following Guidelines
- Increased Visibility: Gold Standard images receive priority placement.
- Higher Sales Potential: Professional visuals improve buyer confidence.
- Marketing Opportunities: Products that meet the Gold Standard are more likely to be featured in promotions.
By adhering to these guidelines, brands can maximize their presence on The Folklore platform, ensure compliance, and effectively connect with buyers. High-quality images are an investment in your brand’s success!