The Folklore Shop is a curated consumer marketplace that features a diverse selection of sustainable, global, and independent brands from over 40 countries. It supports conscious commerce, enabling customers to shop based on values such as race, gender, country, and company ethics. Members can add their products to The Folklore Shop, increasing brand visibility and reaching a global audience. This enhances exposure, drives sales, and helps foster deeper connections with customers who align with their values, making it an essential platform for enhancing brand reach and engagement.